In June 1997, The Walt Disney Company threw a party of Olympian proportions to celebrate the world premiere of “Hercules.” The three-day extravaganza, running from June 13 to 15, included lively festival entertainment in the streets of Manhattan. This spectacular event brought Disney magic directly into the heart of New York City, highlighting the premiere at the newly renovated New Amsterdam Theater in Times Square.
Times Square Comes Alive with Disney Magic
One of the event’s biggest highlights was the Main Street Electrical Parade marching through Times Square. Typically seen at Disneyland, the nighttime parade dazzled New Yorkers as it traveled from 42nd Street to Fifth Avenue. The event was broadcast live on the Disney Channel, offering viewers nationwide a glimpse of the magical celebration.
Star-Studded Premier at the New Amsterdam Theater
The world premiere of “Hercules” was the first major film event hosted at the New Amsterdam Theater after its restoration. The venue’s reopening marked Disney’s commitment to revitalizing New York’s historic theater district. Disney CEO Michael Eisner was present, joined by notable guests, including Rudy Giuliani and Robin Roberts, and a lineup of world-class athletes celebrated for their Herculean efforts.
Olympian Appearances and Celebrity Guests
The streets of Manhattan buzzed with appearances from celebrities such as Lauren Hutton, Harvey Keitel, Andy García, Barbara Walters, and Michael Bolton. The celebration also featured Olympic athletes riding on thirty different floats, bringing the spirit of heroism and strength synonymous with Hercules to life.
Behind-the-Scenes B-Roll Footage
This exclusive media footage includes B-Roll provided to local broadcasters, offering a rare behind-the-scenes look at the festivities. The footage captures key moments from the parade, celebrity appearances, and the grandeur of the New Amsterdam Theater premiere.
The Celebration Continues at Chelsea Piers
Following the premiere, the celebration moved to the Chelsea Piers along the Hudson River. Guests enjoyed a live performance by Susan Egan, the voice of Megara, who sang iconic songs from the “Hercules” soundtrack. The night concluded with a spectacular fireworks display over the river, providing a grand finale to this unforgettable Disney event.
