When Star Wars: Galactic Starcruiser launched on March 1, 2022, at Walt Disney World, it promised a revolutionary vacation experience. This bold new adventure combined live-action role-playing, themed environments, and interactive storytelling in a galaxy far, far away.
Inside the Creative Process
Three key creatives helped shape this ambitious project. Scott Trowbridge, Portfolio Creative Executive at Walt Disney Imagineering; Cory Rouse, Creative Director; and Mikhael Tara Garver, Director of Immersive Experiences, all share their insights in the featured video. Together, they describe designing a fully immersive environment where guests didn’t just witness a story—they became part of it.
Pushing Boundaries with Star Wars Galactic Starcruiser Storytelling
The Galactic Starcruiser redefined what it means to vacation at Walt Disney World. Guests boarded the Halcyon Starcruiser for a two-night experience that blurred the lines between fantasy and reality. Guests’ decisions impacted their story, allowing them to train with a lightsaber, assist the Resistance, or explore the darker corners of the galaxy. This level of personalization pushed Disney storytelling to new heights.
Star Wars: Galactic Starcruiser debuts March 1, 2022 at Walt Disney World Resort. Please keep checking back as we prepare for the launch!
