In honor of Giving Tuesday—also known as Giving “Toys” Day—The Walt Disney Company shared some truly heartwarming news. Thanks to the incredible generosity of fans and families, the Disney Ultimate Toy Drive has collected 16,125 toys this holiday season in support of the Marine Toys for Tots program. And to make the season even brighter, Disney announced it is providing grants that will help deliver an additional 75,000 toys to children in need across the country.
A Legacy of Generosity
Disney’s partnership with Toys for Tots dates back to 1947. That year, Walt Disney and his team designed the iconic Toys for Tots logo still used today. Since then, Marines and volunteers have delivered more than 652 million toys to over 291 million children—with Disney playing a significant role throughout the decades.
This year, ABC News’ Ginger Zee made the announcement live on Good Morning America. She was joined by Staff Sergeant James Caldwell of the U.S. Marine Corps—a longtime Toys for Tots volunteer whose story perfectly embodies the campaign’s mission.
Staff Sergeant Caldwell’s Full-Circle Journey
SSgt Caldwell’s connection with Toys for Tots began in his childhood. Born into foster care, he was adopted at age four by Bill and Judith Caldwell—a moment he calls “winning the lottery.” For the first ten years of his life, he received holiday gifts from Toys for Tots. These memories shaped his love for the holidays.
Today, he gives back. As the local Toys for Tots coordinator in Worcester, Massachusetts, he helps bring that same joy to children in need. He’s carried this tradition throughout his military career, remaining closely involved with the program.
How You Can Help
There’s still time to spread cheer this season:
- Donate Online – Visit shopDisney.com to donate a toy through December 24, 2023.
- Drop Off In Person – Bring a new, unwrapped toy to select locations across the U.S. through December 15, 2023. Find a drop-off site.
Why It Matters to Families
The Disney Ultimate Toy Drive goes beyond delivering presents—it delivers hope. Every donated toy helps create joyful memories for children who might otherwise go without. With more than 75 years of support for Toys for Tots, Disney continues to lead by example during the holiday season.