Starting in 2024, MISSION—known for its innovative wearable cooling products—will become an official sponsor of the runDisney race series. From race weekends at Walt Disney World Resort to those at Disneyland Resort, MISSION will refresh runners tackling magical miles.
Keeping Runners Cool Across Every Mile
With a multi-year partnership, MISSION will supply its signature cooling towels and gear during runDisney events. This collaboration ensures runners can access comfort-enhancing products designed to boost performance and safety in the heat. Participants can rely on MISSION towels at finish lines when race-day temperatures rise to cool down quickly.
“Magic and miles have always been at the heart of runDisney,” said runDisney Vice President Adam Ball. “Teaming up with MISSION cooling allows us to deliver innovation and comfort to our community.”
Proven Technology Backed by Athletes
Founded in 2008 by scientists, engineers, and world-class athletes, MISSION delivers performance-enhancing solutions that help athletes thrive in hot conditions. Their line of cooling towels, gear, and apparel has earned trust from elite professionals and everyday fitness fans.
“Heat poses a serious threat to health and performance,” said MISSION co-founder Chris Valletta. “That’s why we’ve spent 15 years perfecting wearable cooling solutions. By joining forces with runDisney, we’re excited to help runners enjoy every magical step of their journey.”
A New Kind of Magic on Race Day
Beyond finish-line gear, MISSION will create interactive exhibits at runDisney health and fitness expos. There, runners can discover the science behind cooling, explore MISSION’s full product line, and connect with fellow athletes. Whether you’re training, racing, or recovering, MISSION offers products that keep you cool.
About the runDisney Race Series
runDisney ranks among the largest race organizations in the United States, drawing over 170,000 participants annually. Events take place at Disneyland and Walt Disney World Resorts, featuring races from 5Ks to full marathons. Each race weekend includes challenge events, yoga sessions, and vibrant health expos.
To learn more about MISSION products and their presence at upcoming races, visit rundisney.com and mission.com.
