While What If…? explores alternate realities in the Marvel Cinematic Universe, here’s something happening in our timeline—Hulu on Disney+ is now in beta for Bundle subscribers! That’s right: toggling between Loki on Disney+ and The Bear on Hulu just got easier.
Last week, Disney launched Hulu on Disney+ in beta, offering an integrated streaming experience like never before. Whether you’re into Marvel, reality TV, prestige drama, or animation, everything is now a few clicks away in one app.
What Is Hulu on Disney+?
Open your Disney+ app and look for the brand-new Hulu tile, nestled next to familiar favorites like Disney, Pixar, Marvel, Star Wars, and National Geographic. Tap it to explore Hulu’s massive content library—next-day TV, award-winning originals, and exclusive series—without switching apps.
This beta phase offers a sneak peek before the full launch in March 2024. According to Joe Earley, President of Direct-to-Consumer at Disney Entertainment,
“It’s an exciting next step for Direct-to-Consumer. We’re committed to understanding what our subscribers truly desire.”
Family Content Meets Adult Favorites
Concerned about mixing family and adult content? Don’t be. Disney+ remains a safe place for kids. This beta gives users time to adjust parental controls, offering clear content boundaries by age group.
Earley adds,
“Disney+ is about offering ‘kid time,’ ‘we time,’ and ‘me time.’ This integration enhances that experience for all viewers.”
Seamless Value, Smarter Streaming
This isn’t just about convenience—it’s about improving discovery and engagement. Subscribers get more value in one app, helping reduce subscription fatigue and churn.
“It’s an unbelievable value,” Earley shares. “We’re excited to offer a vast content universe under one subscription.”
The Apps Aren’t Going Anywhere
Love your Hulu app? No worries—Hulu and Disney+ will still operate as standalone apps. Hulu + Live TV and Premium add-ons remain available exclusively on the Hulu platform.
A Growing Strategy for the Future
This is a big step in Disney’s broader streaming strategy. It’s designed to make content more accessible while optimizing marketing and user experience.
“Hulu on Disney+ will increase engagement and reduce churn,” Earley explains, noting this helps Disney compete in a rapidly evolving market.
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