Marvel Honors 85 Years of Legendary Storytelling at D23
During the 2024 D23: The Ultimate Disney Fan Event, Marvel Studios debuted a moving brand spot celebrating 85 years of iconic heroes, unforgettable stories, and powerful fan connections. From page to screen, Marvel has crafted a storytelling universe that has shaped generations.
From the Page to the Big Screen
Since the birth of legends like Spider-Man, the Avengers, the X-Men, and the Fantastic Four, Marvel has created timeless moments that connect deeply with fans. These stories of bravery, identity, and responsibility are as inspiring today as they were when first imagined. The brand spot draws upon this rich history, with visuals from comics, games, film, and more.
Iconic Moments and Cultural Impact
Phrases like “I am Iron Man” and “Avengers assemble” have transcended entertainment, becoming part of everyday pop culture. The brand spot featured these moments, as well as highlights from across the Marvel Cinematic Universe. Fans were treated to appearances by Marvel icons including Disney Legend Angela Bassett and Tom Hiddleston, along with rare archival footage of Stan Lee.
A Glimpse Into the Marvel Cinematic Future
Marvel also gave fans a first look at upcoming series and films, offering tantalizing glimpses of Red Hulk in Captain America: Brave New World, Daredevil: Born Again, Ironheart, and Thunderbolts. These scenes underline Marvel’s ongoing commitment to expanding its universe with bold new chapters.
Celebrating the Power of Connection
The spot, narrated in part by Marvel Studios President Kevin Feige, emphasized the emotional depth and community that Marvel stories create. It wasn’t just a celebration of characters—but of the fans who keep those characters alive through every viewing, cosplay, and comic book collection.
Marvel at 85: Looking Ahead
Marvel’s 85th anniversary brand tribute captured what makes this franchise so beloved: its humanity, its hope, and its heroes. As we look ahead to more stories across film, series, comics, and games, one thing is clear—Marvel is just getting started.
