To me, the Walt Disney Archives are more than a historical collection—they are a magical window into the creativity that shaped the Disney legacy. Anytime the Archives open their vault of stories and artistry, I’m there to soak up every moment of Disney history.
One of the most enchanting holiday traditions preserved by the Archives is Disney’s annual company Christmas card. Beginning in 1930 as a simple gesture to employees and business partners, these cards quickly evolved into treasured keepsakes—designed by legendary artists like Tom Wood, Hank Porter, Paul Wenzel, Mary Blair, and Bob Moore.
More than just cheerful greetings, these cards often teased what was coming next from the Disney studio. The 1949 card, in particular, shines as a beautiful example—one that offered a first look at a soon-to-be classic: Cinderella.
The Making of the 1949 Holiday Card
Disney Legend John Hench first imagined the interior art of the 1949 card. His rough sketch used soft blues and purples to hint at one of the film’s most magical scenes. A banner across the bottom left room for a traditional New Year’s calendar—a common feature for that era.
Disney Legend Mary Blair then brought Hench’s vision to life. With her signature color styling and whimsical charm, she illustrated the Fairy Godmother sending Cinderella’s carriage to the royal ball. The final printed card features her vibrant work on the inside.
The front of the card included another seasonal delight: Mickey Mouse caroling in the snow with Cinderella’s mice friends Jaq and Gus. Meanwhile, the back of the card teased the studio’s upcoming releases—Treasure Island (1950) and Alice in Wonderland (1951).
These holiday cards do more than celebrate the season—they preserve the evolving story of Disney itself. And thanks to the dedication of the Walt Disney Archives, both the printed cards and the original artwork live on for new generations to enjoy.
To explore more of this holiday tradition and see rare art from Disney’s archives, visit D23.com for the full story.
