A Blast from the Past on Disney+ and Hulu
The Disney+ Throwback Campaign has officially arrived—and it’s bringing the ultimate blast from the past. Disney+ and Hulu are turning back the clock this summer with a nostalgic video campaign that brings fans back to the iconic late ‘90s and early 2000s.
With themed content drops, curated playlists, and unforgettable AV spots, this campaign honors the shows and movies that shaped a generation. Whether you grew up with flip phones and butterfly clips or you’re experiencing these stories for the first time, there’s something magical waiting for everyone.
Celebrating the Gold Age of Teen Icons
This “gold age of flip phones, butterfly clips, and low-rise jeans” comes alive again through the Disney+ Throwback Campaign. It shines a spotlight on the shows and movies that left a lasting impression. If you dreamed of being Genovian royalty with The Princess Diaries, saw yourself in Lizzie McGuire, or laughed with The Parent Trap, Disney+ has curated the perfect nostalgic lineup.
Full House, Golden Girls, and More
Clips from beloved non-Disney classics like Full House and The Golden Girls also appear in the campaign’s video previews. These additions expand the nostalgia factor and connect with multi-generational viewers. Great storytelling, after all, never goes out of style—and now it all lives under one digital roof.
Hulu Joins the Nostalgic Fun
Hulu joins the celebration by delivering even more retro content. The platform features teen dramas, swoon-worthy romances, and iconic coming-of-age stories. Meanwhile, @DisneyPlus social media channels will offer exclusive content, Easter eggs, and exciting AV drops that fans won’t want to miss.
Immersive Extras Beyond the Screen
There’s more than streaming on the schedule. The campaign includes in-person events, themed playlists, and creative ways to celebrate through retro fashion, snacks, and decor. You’ll also find “Totally Throwback” content online, with cast reunions, behind-the-scenes moments, and interviews that deepen the nostalgia.
Nostalgic Music for Every Watch Session
Even the soundtrack gets a vintage twist. Greatest hits playlists accompany the video rollout, giving fans a fun way to relive the magic. Whether you’re jamming to High School Musical or dancing with Hannah Montana, the music will transport you.
Rewind and Rediscover
Whether you’re catching up with old favorites or pressing play on something new-to-you, this summer’s Disney+ Throwback Campaign delivers a heartfelt celebration of timeless content.
Stay connected with SamsDisneyDiary for the latest campaign highlights, curated watchlists, and exclusive videos that showcase Disney’s nostalgic magic.
