Get ready to buckle up—Mickey and Friends are headed for the racetrack! Disney and Formula 1 have announced a new collaboration launching in 2026. This partnership combines high-speed racing with the timeless charm of Mickey Mouse and his iconic crew.
This global partnership is more than just branding. It promises unique experiences, fresh merchandise, and new content that brings Disney fans into the fast-paced world of Formula 1. Mickey & Friends Formula 1 will hit full throttle from racetracks to retail stores.
Two Iconic Worlds Collide
With nearly 100 years of history, Mickey Mouse remains one of the most beloved characters in pop culture. Meanwhile, Formula 1 has exploded in popularity, especially among younger audiences. Over 4 million kids aged 8–12 in the U.S. and EU now follow the sport.
“Our collaboration with Formula 1 offers a chance to unite two powerhouse entertainment properties,” said Tasia Filippatos, President of Disney Consumer Products. “Fans around the world will enjoy unforgettable content and experiences.”
A Global Stage for Creativity
Formula 1 Chief Commercial Officer Emily Prazer shared her excitement. “We’re bringing Mickey & Friends to F1 fans and introducing Disney to our 820 million followers worldwide. It’s a fantastic match. Both brands push boundaries and bring excitement to millions.”
The announcement featured a Mickey-themed Formula 1 race car on display at the Grand Prix Plaza in Las Vegas. It gave fans a thrilling first look at the upcoming collaboration.
View this post on Instagram
What to Expect in 2026
Details are still under wraps, but fans can look forward to themed merchandise and immersive content. Mickey may even make a few appearances on the F1 circuit. It’s a blend of storytelling and speed for all ages.
Be sure to follow @mickeymouse and @f1 on social media. Disney and Formula 1 are revving their engines, and Mickey & Friends are about to take us on the ride of a lifetime.
