A brand-new docuseries from ABC News Studios reveals the world of internet-famous kids. It’s set to debut on both Freeform and Hulu. Born to Be Viral: The Real Lives of Kidfluencers premieres with two episodes Monday, June 23, at 10:00 p.m. EDT on Freeform. All six episodes will be available to stream starting Tuesday, July 8, on Hulu.
The Rise of Social Media Stardom
ABC News Studios produced Born to Be Viral to explore the first generation of children raised entirely in the public eye. Their lives are curated for millions of followers. Shot over five years, the docuseries offers exclusive access to some of the internet’s most recognizable families.
Director Ines Novačić explained:
“This isn’t just a story about social media. It’s a seismic shift in how we raise children.”
From toddlers to tween moguls, viewers will see the real cost of likes, influence, and internet fame. It also explores what happens when the spotlight fades.
Meet the Kidfluencers: From Ava and Alexis to Like Nastya
The series follows several high-profile creators, including:
- The McClure Family, featuring twin daughters Ava and Alexis, recognized by Forbes Top Kidfluencers
- The Fisher Family, regarded as original family vloggers
- Like Nastya, a globally known YouTube personality
- Ethan Rodriguez, a newcomer learning the ropes of influencer life
Each episode dives into the kids’ online success and the family choices behind the scenes. From managing sponsorships to limiting screen time, the series captures it all.
Behind the Camera: The Creative Team
Ines Novačić directs and executive produces the series. ABC News Studios partnered with Night Owl Pictures and Kickstream Productions. Igal Svet, Claire Weinraub, Jennifer Joseph, and David Sloan also serve as executive producers. Jake Lefferman and Megan Isenstadt act as supervising producers. Chris Donovan is executive editorial producer.
