World Princess Week has officially begun. Disney is celebrating with music, live performances, new products, and magical experiences across parks and platforms. This year’s celebration is part of the “Create Your World” campaign, which encourages kids to use their imagination, believe in themselves, and embrace the magic of being a princess.
A New Musical Brand Spot
Disney launched a new brand spot, All Princesses Make Magic, featuring music by Grammy® winner Jacob Collier. The film shows how the magic of Disney princesses inspires creativity. Tony Award® winner Santino Fontana (voice of Hans in Frozen) also appears in the story.
A Royal Concert at Disneyland Park
On August 29, fans can watch the Disney Princess Concert: Celebrating 70 Years of Disneyland on YouTube, with the show later arriving on Disney+. The concert features Jodi Benson (The Little Mermaid), Paige O’Hara (Beauty and the Beast), Anika Noni Rose (The Princess and the Frog), and Auli‘i Cravalho (Moana). Hosted by Ginnifer Goodwin and Susan Egan, the performance takes place at Sleeping Beauty Castle and features beloved princess songs.
Under the Sea with Jodi Benson
Disney Legend Jodi Benson joins creator Lauren Paley for a ride-along on The Little Mermaid – Ariel’s Undersea Adventure at Disneyland Resort. The YouTube video debuts on August 27 and reflects on Ariel’s impact and the legacy of Disney princesses.
Disney+ Joins the Celebration
Disney+ offers exclusive princess content, including the premiere of LEGO Disney Princess: Villains Unite. Premium subscribers can also stream a Princess channel and enter sweepstakes for prizes like a Snow White vinyl set and Disney Princess toy bundles.
Behind-the-Scenes with Animal Sidekicks
Families can explore the inspiration behind Disney princess sidekicks on NatGeoKids YouTube. The new video highlights real animals like tigers, pigs, and chameleons that inspired Rajah, Pua, and Pascal. This fun mix of education and storytelling is designed for families.
Disney Princess Music and Tours
Music plays a big role in World Princess Week. Fans can pre-order a collector’s edition Tangled vinyl or stream Disney Princess Strings: Garden Soirée on major platforms. Disney Concerts will also launch the Moana Live-To-Film Concert North American Tour on October 3, 2025, in New Jersey.
Wishes Granted Around the World
Disney and Make-A-Wish are granting over 100 princess-themed wishes for kids worldwide. From meet-and-greets at Disneyland to adventures aboard Disney Cruise Line, these experiences show the hope and joy Disney princesses bring to children facing critical illnesses.