Disney and Formula 1 officially kicked off their new global collaboration — Fuel the Magic — with a spectacular debut at the 2025 Las Vegas Grand Prix. The launch brought together Disney’s signature storytelling and the high‑speed world of F1 racing, creating a weekend packed with character moments, live entertainment, drones, pyrotechnics, and exclusive merchandise.
A Spectacular Opening with Maestro Mickey Mouse
For the first time ever, Mickey Mouse took center stage in front of the Fountains of Bellagio. Disney Live Entertainment delivered a one‑of‑a‑kind show blending music from Fantasia with the iconic Formula 1 theme. The performance featured:
- Pyrotechnics timed to the score
- A massive drone display over the Strip
- A crowd of F1 and Disney fans packed around the fountains
It was a perfect symbol of what Fuel the Magic represents — classic Disney magic meeting the adrenaline of motorsports.
Mickey & Friends Hit the Grid
Disney characters appeared throughout the race weekend, surprising fans across the paddock and grid.
F1 drivers Franco Colapinto and Pierre Gasly (BWT Alpine), plus Ollie Bearman and Esteban Ocon (MoneyGram Haas), met Mickey, Minnie, Donald, Daisy, Goofy, and Pluto. Each driver showed off pieces from the new Disney × Formula 1 merchandise collection, combining racing style with classic character designs.
Actor Sam Worthington, star of the upcoming Avatar: Fire and Ash, also joined Mickey & Friends for a special photo moment.
The Sphere Lights Up for Fuel the Magic
One of the most unforgettable visuals of the weekend came from the Las Vegas Sphere, which displayed:
- Disney × Formula 1 graphics
- Mickey & Friends animations
- Fuel the Magic promotional sequences
This was the first major global campaign to blend Disney characters with the F1 brand on one of the world’s largest digital canvases.
The Disneyland Band Brings Holiday Cheer to the Grid
To start race day celebrations, the Disneyland Band performed a special rendition of the national anthem. Musician and actor Adrian Lyle joined the moment, marking a rare crossover between Disney Parks entertainment and Formula 1’s global stage.
A Collaboration Set to Continue Through 2027
The Fuel the Magic partnership has only just begun. Disney and Formula 1 confirmed that the collaboration will continue during the 2026 and 2027 seasons, with plans to expand into:
- Exclusive behind‑the‑scenes digital content
- Creative Disney storytelling embedded into race weekends
- New character appearances at select global races
- Interactive fan experiences inspired by both brands
Disney says the goal is to bring racing and storytelling together through technology, creativity, and shared global audiences.
