Disney’s Hollywood Studios has been searching for momentum. This winter, it found it in sequins, symbolism, and a fanbase that shows up early and waits patiently.
The new Taylor Swift | The Eras Tour costume exhibit inside Walt Disney Presents is doing something the park desperately needed. It is creating demand. Guests are lining up not for a ride, but for a moment. That matters.
Timed to the Disney+ debut of The End of an Era docuseries and Taylor Swift | The Eras Tour | The Final Show, this limited-time exhibit has turned a once-quiet corner of the park into a must-see stop. It runs through January 23, and judging by the crowds, word is out.
Why Hollywood Studios — and Why Now
Disney’s Hollywood Studios has always been about entertainment history. It is the park built on backstage stories, from classic filmmaking to modern spectacle. Taylor Swift’s Eras Tour fits that theme perfectly.
This is not just a pop-up display. It is a celebration of a historic live performance that reshaped touring, fashion, and fan culture. Disney understands scale. So does Taylor Swift. That shared instinct is the real connection.
As a result, the placement feels intentional. Hollywood Studios becomes a bridge between stage, screen, and streaming. More importantly, it gives guests a reason to stop, wait, and engage.
Inside the Exhibit: Three Eras, Three Statements
For a limited time, guests can view three original costumes worn by Taylor Swift during Taylor Swift | The Eras Tour. Each represents a distinct chapter of the show and her career.
Reputation
The “reputation” look stops guests in their tracks. The asymmetrical black bodysuit, wrapped in shimmering gold serpents, defines the era’s confidence and control. Designed by Roberto Cavalli, this gold snake variant debuted during night one in Miami and quickly became one of the tour’s most recognizable visuals.
The Tortured Poets Department
Added after the album’s 2024 release, this dramatic gown marks a shift in tone and storytelling. Designed by Vivienne Westwood, the corseted dress features draped fabric and lyrics from Who’s Afraid of Little Old Me? stitched directly into the design. The full look includes a three-row orb choker, custom gloves, and white Christian Louboutin boots.
Midnights
The closing look feels like a victory lap. The Zuhair Murad Couture bodysuit shimmers in deep midnight blue crystals and pairs with the colorful fringe jacket worn during “Karma.” It is bold, playful, and unmistakably final. As a result, it serves as the perfect ending to a marathon show.
Up close, the craftsmanship tells its own story. Fans slow down, lean in, and study every detail.
Disney and Taylor Swift: A Growing History
This exhibit is not Disney’s first Taylor Swift moment. Over the years, Disney has leaned into Swift’s cultural pull through documentaries, concert films, and now streaming exclusives.
What makes this activation different is location. Bringing Eras Tour artifacts into the parks blurs the line between Disney fandom and music fandom. It also proves Disney World can respond quickly to modern pop culture when it chooses to.
That flexibility matters as Hollywood Studios continues to redefine itself, especially when guest demand needs a spark.
Streaming Keeps the Magic Going
The park experience connects directly to what fans can watch at home. Streaming now are The End of an Era, a six-episode docuseries chronicling how the tour came to life, and Taylor Swift | The Eras Tour | The Final Show, filmed during the final Vancouver performance. Fans can also revisit Taylor Swift | The Eras Tour (Taylor’s Version).
The synergy is clear. Visit the costumes. Then relive the show. Disney rarely aligns physical and digital storytelling this cleanly. However, when it does, it works.
