Disney is taking the next step in its growing relationship with Formula 1. After the recent launch of Fuel the Magic, the collaboration is now expanding into F1 ACADEMY. This new chapter begins this May.
Announced by Tasia Filippatos, President of Disney Consumer Products, at the South by Southwest Conference in Austin, Texas, the expansion puts Minnie Mouse and Daisy Duck at the center of the Disney x Formula 1 ACADEMY collaboration this spring.
Minnie and Daisy Lead
According to Disney, Minnie Mouse and Daisy Duck will appear in exclusive merchandise, on-site character experiences, and original content.
That gives this expansion a clear identity. It also puts Minnie and Daisy at the center of a story built around confidence, friendship, and individuality.
What They Said
“Our collaboration with Formula 1 sparked a cultural moment with fans worldwide, and expanding into F1 ACADEMY opens an exciting new chapter in that story,” said Tasia Filippatos, President of Disney Consumer Products.
“With Minnie Mouse and Daisy Duck leading the way, we’re celebrating confidence, friendship and individuality while connecting Disney storytelling with a sport empowering the next generation of female athletes.”
Susie Wolff, Managing Director of F1 ACADEMY, pointed to Minnie and Daisy’s friendship as a natural fit for the series.
“We’re excited to bring Disney’s iconic storytelling to F1 ACADEMY through Fuel the Magic,” Wolff said. “This new chapter with Disney is inspired by Minnie Mouse and Daisy Duck’s friendship that embodies the power of women supporting women.”
She said the collaboration brings together creativity, ambition, and belief in what is possible. This can inspire future fans, drivers, and leaders.
“Disney is a global storytelling powerhouse that unites young and old generations alike, while celebrating individuality,” said Emily Prazer, Chief Commercial Officer of Formula 1 and President and CEO of Las Vegas Grand Prix.
Why Disney F1 ACADEMY Matters
This announcement shows Disney continuing to invest in sports culture and youth fandom. It also extends the company’s Formula 1 relationship. The expansion is into a platform focused on the future of the sport.
For Disney fans, that makes this more than a merchandise tie-in. It places familiar characters in a space that feels current, global, and aimed at a new audience.
This feels like a smart next move for Fuel the Magic. Minnie Mouse and Daisy Duck are a natural fit for a collaboration centered on confidence and individuality.
What stands out most is that Disney is not just extending a Formula 1 partnership. It is connecting that relationship to the future of the sport while keeping the focus on characters fans already love.
