Making Spirits Bright: Disney and Toys for Tots
The Walt Disney Company has officially launched the 2023 Disney Ultimate Toy Drive to support the Marine Toys for Tots Program, continuing a legacy of generosity that spans over 75 years.
The campaign began on Good Morning America with an emotional segment featuring Taylor Price, a former recipient of Toys for Tots donations and now a local coordinator for the program in Texas. Disney surprised Price live on-air with a donation of toys from shopDisney and tickets for her family to see Aladdin on Broadway.
A Legacy of Giving
The relationship between Disney and Toys for Tots dates back to 1947 when Walt Disney and his animators designed the program’s iconic train logo. Since then, Disney has remained a steadfast supporter, with millions of toys distributed thanks to this collaboration. In 2022 alone, Toys for Tots distributed more than 24 million toys to nearly 10 million children.
“For over 75 years, Disney has been proud to work with Toys for Tots to help deliver joy to children in need,” said Lisa Haines, Senior Vice President of Corporate Social Responsibility at The Walt Disney Company. “Cast members and employees across Disney love supporting Toys for Tots in unique and heartfelt ways.”
How to Participate
Fans can take part in the Disney Ultimate Toy Drive by:
- Donating a toy online at shopDisney.com now through December 24, 2023
- Dropping off a new, unwrapped toy in person at U.S. Disney Store locations, Downtown Disney District at Disneyland Resort, or select locations at Disney Springs at Walt Disney World Resort now through December 15, 2023
Collection bins are located at World of Disney and other key retail areas throughout both Disney Resorts.
ABC/Paula Lobo
Holiday Activations and Events
Disney’s holiday programming and live events are spotlighting the campaign across multiple channels:
- Public Service Announcements across ABC, Disney+, Hulu, Freeform, FX, and more
- Toy drives at screenings of The Naughty Nine and The Santa Clauses Season 2
- Feature segments on Good Morning America, Tamron Hall, The View, and Wheel of Fortune
- Special Disney Junior holiday events for military families, with screenings and crafts
A Nationwide Impact
Lieutenant General Laster, President & CEO of Toys for Tots Foundation, shared, “What began with a simple logo has grown into an annual tradition of hope. We are thankful for Disney’s continued support and dedication to helping us reach more children every year.”
Whether online or in person, there are many ways for fans to join Disney in spreading holiday magic. Help bring joy to children across the nation with the 2023 Disney Ultimate Toy Drive!
